Campaign Set up
Each campaign consists of one or more ad groups. Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more. You can create separate ad campaigns to run ads in different locations or using different budgets.
- Keyword Research.
- Bid Setup.
- Ad Copy Development.
- Landing Page Recommendations.
Ad Optimization
The word Optimization itself defines it's meaning whether it be an advertising field or any other. It means that some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio.
- Text Ads.
- Image Ads.
- Remarketing Ad.
- Interest-based Ad.
- Topic Targeting.
PPC Maintenance
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM). This is a fairly standard sponsored results page.
- Landing Page Optimization.
- Creating new landing pages.
- CTR Analysis.
- Keyword Refinements.
Link Building
In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase your own site's backlinks and quality backlinks.
- Link Research Tools.
- Ontolo.
- Whitespark.
Rank Tracking
First we should define what keyword tracking actually is: Keyword tracking, or keyword rank tracking, involves monitoring the position of your website and webpages for specific keywords. It can be shown graphically how keywords ranked in SERPs over periods of time, which helps zero in on struggling keyword ranks.
- Google Search Console.
- Advance Web Ranking.
- Authority Labs.
